SESSION ID: HUM-R07 How to Build Engaging, Low Cost Awareness Videos Jill Barclay Cybersecurity Awareness and Communication Lead CommonSpirit Health #RSAC #RSAC ? ? ! #RSAC My Introduction to Cybersecurity Perception of Training Videos • Mandatory • Too dry/serious/complex • Too long/boring • Doesn’t apply to me • Takes me away from my work #RSAC #RSAC A Banana Story… 5 #RSAC Video Mascot In 1944 they introduced a character that become the logo and mascot for the banana company. Today, the banana is the single most sold item at Walmart. One of the most valuable food crops in the world, behind wheat, rice and milk. 6 #RSAC How would you sell a banana to a consumer? A Scholarly Approach #RSAC A Compliance Approach #RSAC #RSAC How do you make an engaging video? 5 Tips for Making an Engaging Video Know your audience Spark curiosity Be short and clear Tell a story Trigger an emotion #RSAC A New Approach #RSAC Training inspired by consumable social media videos Inspiration: Tasty Videos • Over 52 million followers • Each video regularly catches tens of millions views. • Short (under 2 min) • Quick visual steps #RSAC A cyber video using quick visual steps (stop motion) #RSAC Introducing a character #RSAC Choosing the right mascot Dark hooded hacker “Sophisticated” attacks Go for big $$$ #RSAC The Cyber Villain Video Series One topic, one behavior at a time The character demonstrates the risk #RSAC Video #RSAC #RSAC The Creative Process The Storyboard #RSAC