SESSION ID: IDY1-F03 How Generational Psychology Impacts Your Security Strategy Ben Smith Field CTO (US) RSA, a Dell Technologies business @Ben_Smith #RSAC vensk © 123RF.com #RSAC @Ben_Smith @RSAsecurity Roman Sigaev © 123RF.com #RSAC Traditionalists before 1945 Baby Boomers 1946 - 1964 Cuspers 1944 - 1949 @Ben_Smith @RSAsecurity Generation X 1965 - 1980 Cuspers 1963 - 1968 Millennials 1981 – 2001 * Cuspers 1979 - 1984 Pew Research, “Millennials are the largest generation in the U.S. labor force” (2018) #RSAC @Ben_Smith @RSAsecurity Scott Betts © 123RF.com #RSAC @Ben_Smith @RSAsecurity #RSAC Agenda Additional reading Icons licensed from The Noun Project, no attribution required Sticking points between and among generations Why are individuals within a generation similar to one another? @Ben_Smith @RSAsecurity Special areas of attention for your identity, security, and risk management program #RSAC Morris Massey’s Value Theory We are not born with our values “preinstalled” Three key formative periods, all early in life – Imprint period (<7yo): we are sponges – Modeling period (8-13yo): we are copycats – Socialization period (13-21yo): we are peer-influenced What you are is where you were @Ben_Smith @RSAsecurity when… Standard Oil broken up (1911) World War I (1914 – 1918) Prohibition (1920 – 1933) First popular talking movie (1927) Sliced bread introduced (1928) The Great Depression (1929 – 1939) The New Deal (1933 – 1939) Move from the farm to the suburbs (1901 – 1970) World War II (1939 – 1945) Atomic bomb dropped on Hiroshima (1945) @Ben_Smith @RSAsecurity Haydn Shaw, Sticking Points: How to Get 4 Generations Working Together in the 12 Places They Come Apart (2013) Key Events: Traditionalists (before 1945) #RSAC Surge of post-World War II births Robust economic expansion Television (black & white, color) Civil Rights movement (1955 – 1968) Friedan’s The Feminine Mystique (1963) Vietnam Conflict (1954 – 1975) Woodstock (1969) The Watergate scandal (1972 – 1974) US & USSR limit nuclear warhead testing (1976) Love Canal evacuation (1978) @Ben_Smith @RSAsecurity Haydn Shaw, Sticking Points: How to Get 4 Generations Working Together in the 12 Places They Come Apart (2013) Key Events: Baby Boomers (1946 – 1964) #RSAC Double-digit inflation (1979-1981) Iranian hostage crisis (1979) The Sony Walkman (1980) AIDS (1981) MTV (1981) Household borrowing grows twice as fast as income (mid-1980s) Space shuttle Challenger explodes (1986) Berlin Wall torn down (1989) Persian Gulf War (1991) @Ben_Smith @RSAsecurity Haydn Shaw, Sticking Points: How to Get 4 Generations Working Together in the 12 Places They Come Apart (2013) Key Events: Generation X (1965 – 1980) #RSAC Oklahoma City Federal Building bombing (1995) Television show rating system established (1997) Columbine High School shootings (1999) Clinton/Lewinsky scandal (1998 – 1999) New millennium and the Y2K non-event (2000) 9/11 attacks (2001) First state legalizes gay marriage (2004) Great Recession (2007 – 2009) First Black President (2009) Occupy Wall Street (2011) Slowest job recovery after a recession since the Depression (2008 –) @Ben_Smith @RSAsecurity Haydn Shaw, Sticking Points: How to Get 4 Generations Working Together in the 12 Places They Come Apart (2013) Key Events: Millennials (1981 – 2001) #RSAC Roman Sigaev © 123RF.com #RSAC Traditionalists before 1945 Baby Boomers 1946 - 1964 Cuspers 1944 - 1949 @Ben_Smith @RSAsecurity Generation X 1965 - 1980 Cuspers 1963 - 1968 Millennials 1981 – 2001 * Cuspers 1979 - 1984 @Ben_Smith @RSAsecurity ktsdesign © 123RF.com #RSAC #RSAC “Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.” George Orwell Millennials 1981-2001 Generation X 1965 - 1980 Baby Boomers 1946 - 1964 Traditionalists before 1945 #RSAC Work is… @Ben_Smith @RSAsecurity Power is… …the proof of my life accomplishment …holding information Generation X 1965 - 1980 …a means to an end …sharing information …just one aspect of my full life, which should be fun and inspiring …knowing where and how to access information quickly @Ben_Smith @RSAsecurity Icons licensed from The Noun Project, no attribution required; Anna Liotta, Unlocking Generational CODES: Understanding What Makes the Generations Tick and What Ticks Them OFF (2012) …relationships Baby Boomers 1946 - 1964 …necessary and my duty to pr