SESSION ID: IDY-F01 Crushing Biases: Why The Digital Identity Industry Needs Diversity Emma Lindley Janelle Allen Co-Founder Women in Identity @emlindley Board Director IDPro IDPro @sparkidentity #RSAC #RSAC Let’s Play A Game This mask is composed of 2 faces Surprised? Can you see it now? unsee it now? with permission “Mask of Love”, © Gianni A. Sarcone, giannisarcone.com. All rights reserved. 2 De toutes les définitions de l’homme, la plus mauvaise me paraît celle qui en fait un animal raisonnable Of all the definitions of man, the worst is that he is a rational animal. Anatole France, Le Petit Pierre (1918) Traces of bias found in our non-human cousins #RSAC Framing Effect Which condom do you prefer? One that fails 5% of the time? One that is 95% effective at preventing pregnancies 6 Peak End Rule Memories remember the peak followed by the outcome Image by skeeze from Pixabay Counterfactual Reasoning #RSAC Design Flaw Or Design Feature? #RSAC Heuristic Biases Help us process information quickly such as short cuts and rules of thumb 10 Artifact Biases #RSAC Error Management Bias 12 Interpersonal Perception Biases #RSAC What Are The Implications Of Bias In Building Products? 15 World Population By Broad Age Group 16 #RSAC Disease And Disability #RSAC People Without Access To Electricity #RSAC 2/3 Of World Population Lives On < $10 Per Day #RSAC #RSAC 20